“More is different” – more datasets could contribute to quality differences.
At present, the data volume is exponentially increasing as evidenced by word-of-mouth datasets created by the users, the improvements in processor speeds of computer systems, and the proliferation of sensor technologies. Simultaneously, the complexities and interdependences of datasets are increasing as represented by SNS. By visualizing such massive and complex datasets intuitively, one could construct completely new and different point of views.
ONTROX’s proprietary analytical visualization engine, IDG™,has the following characteristics.
Comprehend Immense Events.
Quickly Find New Trends.
Recognize the Variability.
Many contributions are expected in several business scenes by utilizing this visualizer.
- Optimizing promotional events.
This engine supports the optimization of promotional events by providing the best information to the most relevant people at the most appropriate timing through the visualization of ebbs and flows of critical factors affecting the markets.
- Reducing call centers’ operational costs.
This engine supports the efficient operations of call centers by enabling intuitive comprehensions of changes in inquiry contents/tendencies, of inquiry contents themselves, and of critical inquiries through analyzing massive amounts of inquiry log data at an exponential speed.
- Supporting innovations.
The visualizaion of each idea’s relationship enables the user to figure out the central themes and directionalities of discussions regarding all the ideas, leading to deeper and more innovative idea discussions.
- Optimizing source codes.
The visualization of relationships among codes reveals the bottlenecks of programming, enabling the source codes’ total optimization.
ONTROX’s data visualizasion technologies provide the solutions where massive and complex datasets could be understood intuitively.
With the advancement of IT and the resultant surge of information volume, more people are equipped with their own mediums of communication and their voices and influences are on the rise. Listening to the voices of these individuals through social media and other channels are becoming ever more important to implement effective strategies.
ONTROX’s proprietary analysis engine, MFA™, has the following characteristics.
For example, the analysis of social media or logs supports to find such facts.
- Promotional effectiveness measurement
Are word-of-mouth communications increasing as a result of advertising campaigns?
- Brand recognition
How do consumers recognize your company and what images do they have?
- Demand comprehension
What are consumers’ demands to drive new products development? Are there any clues for advertising campaigns?
- Product evaluation
Are customers satisfied re existing products or services? What could be improved?
- Actions to mitigate harmful rumors or quality issues
Are there any negative voices? Are there any signs of negative rumors?