“the index which measures the diffusion degree of the subject on Twitter” which Dentsu developed in collaboration with Twitter Japan — technical cooperation and analysis logic offer | ONTROX Co.,Ltd.


“the index which measures the diffusion degree of the subject on Twitter” which Dentsu developed in collaboration with Twitter Japan — technical cooperation and analysis logic offer

Dentsu, Inc. (head office: Minato-ku, Tokyo, the president: Ishii direct) — Twitter Japan, Inc. (head office: — Minato-ku, Tokyo –) Affiliated-company-in-Japan representation: Incorporated company ONTROX provided with IDG (Insight Digger ?Technology) the development of the index which measures the diffusion power of the subject on Twitter which obtained and developed cooperation of Masaaki Kondo James as technical cooperation and analysis logic.

■ Visualize what kind of how many subjects were spread.
This time, Dentsu With the developed index, the murmured writing (tweet) may have diffused which on Twitter through the follower, or it can grasp by reach (attainment) and a frequency (number of times of contact).
By moreover, the thing for which a social graph (follow follower relation between the users on Twitter) is visualized based on this index, In addition to tweet transition for every time series, sentiment analysis of the contents, etc. which subject was spread in what kind of form from where, or have been created as a still more general social listening report, can also grasp the potential of subject diffusion, and its diffusion structure, but Logic offer for conducting this analysis and technical cooperation were performed at our companies, and it became this release.

■ Perform diffusion structure visualization of subject by IDG (Insight Digger Technology).
Although the account which has affected diffusion can be grasped by visualizing the relationship of the subject especially diffused on Twitter, IDG (Insight Digger Technology) is used as technical cooperation and analysis logic offer in the portion which visualizes from which account information was given to which account, or whether there was any retweet (RT) based on the data of a tweet.
For details, please look at a release of the following Dentsu, Inc.

The index which measures the diffusion degree of the subject on Twitter is developed? -the advancement of a communication measure by cooperation of Twitter Japan -(PDF)

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